Muqaddas IT Solution

  Google Ads is an essential visibility lever.  Often opposed to SEO, it is in fact complementary to natural referencing and forms with the latter the two pillars of any good online visibility strategy. Google Ads, Google's advertising platform Created in October 2000, Google AdWords is Google's advertising platform, ad meaning advertising in English, words, words.  After 18 years, it changes its name to become Google Ads. Google Ads advertising inserts are notably displayed on the first Google page.  One of the key locations is located directly above the natural search engine results, providing top notch visibility to advertisers. This is all the more important as the presentation of these announcements is now almost identical to that of natural results.  The only difference is that the term "Announcement" precedes the url of the page. A targeted and quality audience The advertising network is aimed at entrepreneurs and companies wishing to develop their digita...

  What is Duplicate Content? Duplicate content, which in French means “duplicated content” refers to the content of a web page or a website which is reproduced almost identical or almost on the Web.  This is a phenomenon that poses a problem in terms of SEO because search engines track down and sanction the pages or sites affected by duplicate content. Duplicate content is similar to copy and paste of content on different URLs It can be textual content alone on a paragraph or textual content with other elements on an entire page.  When such content is picked up for publication on another URL, without or with a slight modification, it is considered duplicate content and it is the search engine that makes this "judgment".  There are two types of duplicate content. The first concerns the duplicate pages inside the same site, on different URLs therefore, due either to the need to make a desktop version and a mobile version of a site separately or because of a technical e...