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How to optimize your local SEO with Google My Business?

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  Google My Business, a tool for local visibility Your Google My Business listing will allow you to conquer the world.  Well, maybe not THE world, but  your  world, locally.  Thanks to  Google's  local SEO , people who are looking for you will finally know you exist, and how they can reach you from Google Maps. Put yourself in your customer's shoes for a moment.  Imagine you need a plumber, a lawyer, whether you are looking for a gym or even an  SEO agency .  You do a Google search and the search engine "concludes" that you want to contact someone.  In an insert reserved for Google My Business listings, it displays the professionals best referenced locally:   Google's local SEO allows you to quickly find: the professionals closest to you, if you do not enter a specific location and your geolocation is activated; the professionals best referenced on Google My Business in the geographic area that interests you, if you target your...

Google Analytics definition

Google Analytics  is  Google's  statistical tool, which allows each website administrator to be able to analyze his audience.  Completely free, it was set up by the American company in March 2005. And if it is now used by more than ¾ of the international market, it is because it is very easy to use and understanding, but also because the statistics provided are multiple and very useful.  Indeed, in addition to providing the graphical and quantified evolution of a site's audience, Google Analytics reports also indicate how visitors navigate the site, what they do there, and how they got there. What's the point? The goal of your website is to increase your business through specific goals.  They can be multiple and of different natures: Completed forms Purchases on the site Phone contacts Store visits You, therefore, need a traffic monitoring tool, which will allow you to have personalized reports, and key performance indicators (also called KPIs), at the serv...