Posts

Showing posts with the label Ads

How to optimize your local SEO with Google My Business?

Image
  Google My Business, a tool for local visibility Your Google My Business listing will allow you to conquer the world.  Well, maybe not THE world, but  your  world, locally.  Thanks to  Google's  local SEO , people who are looking for you will finally know you exist, and how they can reach you from Google Maps. Put yourself in your customer's shoes for a moment.  Imagine you need a plumber, a lawyer, whether you are looking for a gym or even an  SEO agency .  You do a Google search and the search engine "concludes" that you want to contact someone.  In an insert reserved for Google My Business listings, it displays the professionals best referenced locally:   Google's local SEO allows you to quickly find: the professionals closest to you, if you do not enter a specific location and your geolocation is activated; the professionals best referenced on Google My Business in the geographic area that interests you, if you target your...

Google Ads definition

  Google Ads is an essential visibility lever.  Often opposed to SEO, it is in fact complementary to natural referencing and forms with the latter the two pillars of any good online visibility strategy. Google Ads, Google's advertising platform Created in October 2000, Google AdWords is Google's advertising platform, ad meaning advertising in English, words, words.  After 18 years, it changes its name to become Google Ads. Google Ads advertising inserts are notably displayed on the first Google page.  One of the key locations is located directly above the natural search engine results, providing top notch visibility to advertisers. This is all the more important as the presentation of these announcements is now almost identical to that of natural results.  The only difference is that the term "Announcement" precedes the url of the page. A targeted and quality audience The advertising network is aimed at entrepreneurs and companies wishing to develop their digita...