Muqaddas IT Solution

Google Analytics  is  Google's  statistical tool, which allows each website administrator to be able to analyze his audience.  Completely free, it was set up by the American company in March 2005. And if it is now used by more than ¾ of the international market, it is because it is very easy to use and understanding, but also because the statistics provided are multiple and very useful.  Indeed, in addition to providing the graphical and quantified evolution of a site's audience, Google Analytics reports also indicate how visitors navigate the site, what they do there, and how they got there. What's the point? The goal of your website is to increase your business through specific goals.  They can be multiple and of different natures: Completed forms Purchases on the site Phone contacts Store visits You, therefore, need a traffic monitoring tool, which will allow you to have personalized reports, and key performance indicators (also called KPIs), at the serv...

  Google Ads is an essential visibility lever.  Often opposed to SEO, it is in fact complementary to natural referencing and forms with the latter the two pillars of any good online visibility strategy. Google Ads, Google's advertising platform Created in October 2000, Google AdWords is Google's advertising platform, ad meaning advertising in English, words, words.  After 18 years, it changes its name to become Google Ads. Google Ads advertising inserts are notably displayed on the first Google page.  One of the key locations is located directly above the natural search engine results, providing top notch visibility to advertisers. This is all the more important as the presentation of these announcements is now almost identical to that of natural results.  The only difference is that the term "Announcement" precedes the url of the page. A targeted and quality audience The advertising network is aimed at entrepreneurs and companies wishing to develop their digita...

  What is Duplicate Content? Duplicate content, which in French means “duplicated content” refers to the content of a web page or a website which is reproduced almost identical or almost on the Web.  This is a phenomenon that poses a problem in terms of SEO because search engines track down and sanction the pages or sites affected by duplicate content. Duplicate content is similar to copy and paste of content on different URLs It can be textual content alone on a paragraph or textual content with other elements on an entire page.  When such content is picked up for publication on another URL, without or with a slight modification, it is considered duplicate content and it is the search engine that makes this "judgment".  There are two types of duplicate content. The first concerns the duplicate pages inside the same site, on different URLs therefore, due either to the need to make a desktop version and a mobile version of a site separately or because of a technical e...

  What is Content Spinning? Content Spinning is the technique of spinning editorial content in all directions to get different texts talking about the same thing.  Its goal is to obtain a multitude of variations of a starting text and to use it to feed different pages of a site or different sites without these variations being seen as the product of duplicate content or plagiarism. Content Spinning aims to create many versions of the same textual content It is tedious and expensive to create editorial content that has the same meaning but has to be different enough from each other to avoid the thunderbolt of search engine bots who do not like all things cheating. This is the reason why specialists have invented a solution making it possible to ensure that the editor has to write only one text and to foresee the synonyms of the words used as well as all the possible turns and substitutions and that A plurality of texts emerges which are different in terms of formulation but pra...

  Content marketing (in the world, content marketing) is an essential visibility lever in any good digital and SEO strategy.  This approach aims to strengthen Google's positioning and increase the notoriety of a company through quality and relevant content, published on the site of this company or via other distribution channels. What is content marketing? The cornerstone of any effective digital strategy, content marketing consists of designing and publishing relevant, useful, and high added value content.  The main objective of this is to legitimize the company's expertise in its field and to establish its positioning in search engines. Many possible shapes If you think about article design first, content can come in many forms as well, including: blog posts product tests, especially for an e-commerce background files infographics videos An essential lever of visibility and notoriety If content marketing has established itself in recent years as an essential lever of vi...