Definition of Google AMP
What is Google AMP? AMP which is the abbreviation of Accelerated Mobile Pages is an online publication format created by Google to speed up the display of pages on mobile devices. Improving the user experience on Google is the final objective of this project, which was launched in 2016 and which today enriches the results pages more than the traditional format does. Google's AMP bases its effectiveness on a number of technical optimizations With AMP optimized pages, a website can be crawled much faster by Internet users who click on pages that match the results of their queries on Google. In order to generate the increase in page display speed, which goes from 22 seconds on average for a non-AMP page to 0.7 seconds for an AMP page, Google has implemented a multitude of rules and restrictions and put implemented several optimizations. The AMP page bypasses JavaScript elements without going so far as to exclude them and thus prevents deterioration of its performance. To...