Title Tag Definition

 The title tag, in English “META TITLE”, is one of the fundamentals of natural referencing. Composed of only a few words, the latter and used by search engines when displaying your web page in search results. This not only influences your positioning but also your click-through rate.








What is the "META TITLE" tag?

The META TITLE is an HTML tag corresponding to the title of your web page. Systematically located at the top of the document in the HTML code header (), it is surrounded by tags. It is used by search engines to understand the content of your page. This same tag is displayed as the title of your page when it appears in the results of Google or any other search engine.

Warning ! The META TITLE should therefore not be confused with the H1 tag. If the latter is visible to Internet users directly on the site, this is not the case for the title tag.


How to optimize your "META TITLE"? 

Because it is aimed at both Internet users and search engines, the perfect optimization of the title tag and a subtle compromise between SEO issues and an essential attractiveness from a marketing point of view.

How many characters? 

In SERPs, the length of the teaser of any page is limited in length to a certain number of pixels. However, it is generally agreed that this corresponds to approximately sixty characters.

Beyond this limit, the search engine will itself truncate the title. This may then become meaningless and have a downward impact on your visibility or the number of visitors to your page from Google.

1 page = 1 TITLE tag

The title tag is intended to inform about the subject of the page on which it is located. A blog, an e-commerce or a showcase site being composed of pages with necessarily different content, each of them must have a logically different META TITLE.

Insertion of keywords

Any META TITLE must contain the keyword of the query you are targeting. Thus, if we take the example of a shop with a category "perennial orange flowers", we should logically find between <title> and </title> the key expression "perennial orange flowers".

The attractiveness of your hook

No search engine today is able to measure the attractiveness of your hook.

On the other hand, to know if it is actually relevant, it is based on a certain number of criteria, among which the click-through rate (CTR) or the bounce rate.

Title tag: what are the mistakes to avoid? 

Besides neglecting the importance of the title tag, the most common mistake is to want to optimize it too much, for example by inserting a large number of keywords or by repeating certain terms on purpose.

Whether intentional or not, this over-optimization is very likely to be interpreted by search engines as spam or a desire to manipulate the results. However, such practices going against Google guidelines are punished by a penalty from the search giant. Over-optimization of META beacons can therefore have the opposite effect from that expected and lead to loss of visibility.

Does automation mean unsafe practices?

Black Hat SEO is often associated with automation while White Hat SEO is touted as a technique that is not, suggesting that automation is necessarily bad for SEO.

In fact, a good SEO respecting the guidelines imposed by Google can quite automate some tedious or repetitive tasks. This is, for example, the case for automatic redirects, 404 error detections, internal linking, or integrations of web users' requests in a section of their page, essential tasks that can be completely automated without risking infringement. the Google guidelines.

It is understood that BlackHat techniques present risks for the medium and long-term visibility of your site, and today very few companies will offer you this type of service.
SEO.fr for example only offers WhiteHat services in correlation with Google guides.

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