Google penguin definition

 In 2011, Google deployed the Panda filter for the first time, the aim of which is to remove from its results sites whose content is considered to be of poor quality. A year later, still with the aim of strengthening the user experience, the search giant is deploying a second filter called Penguin (Penguin in English). This time, it is the sites which have artificially increased their visibility, in particular with the help of poor quality external links, which are affected.

What is Google Penguin?

Launched on April 24, 2012, the Google Penguin filter attacks sites that use “fraudulent” referencing techniques in terms of netlinking or optimizations. These sanctioned techniques all aim to manipulate the results in favor of the site using them.

Penalty factors

Some time before, Google alerted on its blog the owners of Web sites by affirming that Penguin was "an important modification of its algorithm devoted to the fight against spam". The update planned to downgrade sites going against its SEO guidelines, and more specifically, those which, in the firm's own words, "use so-called fraudulent techniques to manipulate the ranking of web pages within its research results ”.
The techniques targeted are:

  • abusive repetition of the same link anchor
  • the abuse of keywords within a domain name
  • keyword stuffing, literally, keyword stuffing within external links
  • poor quality external link profiles such as forums, blog spam, “press release” sites, etc.

Until September 2016, webmasters impacted by this filter must wait for the next update to hope to regain Google's favor after taking the necessary actions. It took up to a year between two updates, far more than it took to bring certain structures totally or partially deprived of visibility to their knees because they had not violated Google guidelines.

Complementarity with Google Panda

Google Panda and Google Penguin are two major updates, but above all complementary to the American search engine.

Fully automatic, the first aims to strengthen the user experience by offering results free of your poor quality content. This mainly concerns duplicated or spinned content. The penalty imposed results in the total eviction of the site in the serps.

Google Penguin aims to penalize sites using netlinking techniques that do not comply with those recommended by the search giant, in particular poor quality links and over-optimized anchors. But this time, the penalty can impact all or part of the said site. Moreover, it can be algorithmic or manual. In the latter case, it follows a check by a "Googler".


How to get out of an SEO penalty?

In order to guarantee ever more relevant search results, Google has implemented various "sanctions" to distinguish "good" sites from "bad". Concretely, when a site is judged of poor quality, it is downgraded from the search results and thus loses a large part of its traffic coming from the engine.

If your site saw a sudden drop in traffic and lost many positions in the serps, a Google penalty is most likely the cause. Our seo agency is the first French agency specializing in the release of penalties. A good penalty exit benefit begins with analyzing your site to determine the source of the traffic drop.

Manual penalty and automatic penalty

There are two main types of penalties:

  • algorithmic penalties, that is to say the penalties automatically imposed by the search engine after a crawl (analysis of a site by a robot) of your site. These penalties are caused by two filters created by Google to combat spam and poor quality content. The Google Panda filter analyzes the quality of a site's content and the Google Penguin filter analyzes the quality of the profile of its inbound links
  • manual penalties, that is, penalties imposed manually by employees of Google's quality team (“Googlers”) after a thorough inspection of your site. When the latter falls under the yoke of a manual Google penalty, you are notified by means of a message which can be consulted in the Google Search Console (ex Webmaster Tools) . This informs you of the penalty and provides you with an example of the faults detected so that you can correct the situation.

What is a request for reconsideration?

During a manual penalty (and only in this case), you retain the option of submitting a request to Google to review your site. In the latter, you must detail in a concise and precise way the actions taken to correct the bad practices associated with your site (keyword stuffing, poor quality content, hidden content or even bad netlinking profile).

A Google specialist will then examine your request. Your domain has been scrutinized, along with all the fixes you have put in place. If these effectively allow you to comply with all the good SEO practices imposed by the search giant, in this case, your site is subject to a manual penalty waiver. Otherwise, the penalty is maintained, and your visibility greatly degraded.

Our penalty exit service

Despite the advice provided by Google to diagnose your site and solve the various problems, the main difficulty lies in being able to produce a relevant and above all complete audit of your site. From this results in fact the list of the various corrective actions to be implemented, and therefore, the possibility of a Google penalty waiver.

Renew visibility thanks to our SEO experts

Seo.fr is a seo agency counting within its team of SEO penalties professionals. These intervene so that the sanctions against your website are lifted as quickly as possible. A penalty exit service takes place in four main phases:

  • Site analysis: A thorough site analysis is essential to determine the cause of the drop in traffic and to identify the penalty (s). For those that are manual, the site analysis is also important in order to identify all the elements that are at the origin.
  • strategy development: depending on the type of penalty, the solutions differ. These range from generating quality content to cleaning your profile from external links (netlinking)
  • implementation of recommendations: once the penalty has been identified and the strategy has been adopted, your project manager implements the appropriate solution based on the problems identified. For example, for a penalty related to a bad link profile, a link analysis and disavowal service will be performed
  • monitoring and natural referencing: Once the penalty has been lifted (or pending lifting in the case of automatic penalties), it is strongly recommended to carry out new optimizations of your site in order to send positive signals to Google again. This allows your site to regain its old positions faster and more accurately. Your project manager determines with you the procedure to follow

When will your site regain its positions?

The duration of a penalty varies widely. However, these rarely last less than a month and often last several weeks or even several months:

  • Manual penalties: After correcting the identified issues, it is necessary to submit a review request to the Google Quality team directly through Search Console. The request is then analyzed within a week on average, and the sanction lifted… or not. It is indeed very rare that a manual penalty is lifted on the first try. Google employees are very picky and sometimes you have to submit several successive review requests before you get a penalty release.
  • Algorithmic penalties: the problem is different since automatic filters are responsible for the loss of visibility. We must wait for a next crawl to hope for a lifting of the sanction after deployment of the appropriate fixes. The delay may be longer than for manual sanctions

In case of loss of traffic and positioning on essential keywords, ask for an audit as soon as possible from one of SEO.fr's Google penalty specialists.

Comments

Post a Comment

Popular posts from this blog

Google Analytics definition

Google Analytics  is  Google's  statistical tool, which allows each website administrator to be able to analyze his audience.  Completely free, it was set up by the American company in March 2005. And if it is now used by more than ¾ of the international market, it is because it is very easy to use and understanding, but also because the statistics provided are multiple and very useful.  Indeed, in addition to providing the graphical and quantified evolution of a site's audience, Google Analytics reports also indicate how visitors navigate the site, what they do there, and how they got there. What's the point? The goal of your website is to increase your business through specific goals.  They can be multiple and of different natures: Completed forms Purchases on the site Phone contacts Store visits You, therefore, need a traffic monitoring tool, which will allow you to have personalized reports, and key performance indicators (also called KPIs), at the serv...
Read more

Definition HTTP response codes

  404 error, 500 error, website editors, and users have all encountered such messages when trying to visit a website.  Besides the inconvenience caused, these errors also have a negative impact on credibility and SEO. What is an HTTP code? Also called a status code, an HTTP code provides an indication as to the result of a request.  These status codes are categorized according to the type of message they return.  Among the most common are: 200 OK: this code indicates that everything was successful; 301 Moved permanently and 302 Found to signify that the URL has been modified, respectively, permanently or temporarily; 401 Unauthorized for unauthorized access; 403 Forbidden when the client does not have access rights; 404 Not found: by far the most common answer.  It occurs when the resource was not found by the server.  This happens for example following the update of a plugin or in the event of modification of a URL; 500 Interval server error and 503 Servic...
Read more

Google Panda definition

  Officially deployed for the first time on February 24, 2011, Google Panda is a filter of the eponymous search engine aimed at redacting from its results pages with content considered duplicate, insufficient or of poor quality. Previously updated monthly, this filter is now an integral part of the algorithm.  Updates and resulting sanctions are now done in real time. Filter history Intended to sanction poor quality content, Panda is not immediately deployed globally.  It is first tested in the United States: February 24, 2011: "Farmer Update", aka Panda 1.0, upsets the SERPS across the Atlantic April 11, 2011: Panda 2.0 now concerns all English-speaking results without exception August 11, 2011: Europe, United States, the whole world is affected by a new version of this filter.  According to sources, it sometimes bears the name of Panda 2.4, sometimes that of Panda 3.0.  In France, the impact on results is significant March 2013: after several updates, the “Pan...
Read more