Definition of Google AMP

 

What is Google AMP?

AMP which is the abbreviation of Accelerated Mobile Pages is an online publication format created by Google to speed up the display of pages on mobile devices.

Improving the user experience on Google is the final objective of this project, which was launched in 2016 and which today enriches the results pages more than the traditional format does.

Google's AMP bases its effectiveness on a number of technical optimizations

With AMP optimized pages, a website can be crawled much faster by Internet users who click on pages that match the results of their queries on Google. In order to generate the increase in page display speed, which goes from 22 seconds on average for a non-AMP page to 0.7 seconds for an AMP page, Google has implemented a multitude of rules and restrictions and put implemented several optimizations.

The AMP page bypasses JavaScript elements without going so far as to exclude them and thus prevents deterioration of its performance. To lighten the load of multimedia resources, the HTML codes of the pages include indications of the size and the arrangement of these resources. An AMP optimized page continues to load regardless of the loading of external content allowed by the iframe tags.

CSS styles are standardized and only inline styles are allowed. Only GPU-accelerated animations and transitions are loaded. Images and advertisements are only downloaded if the mobile user pretends to want to access them. A prediction mode is activated to propose in advance pages likely to interest the Internet user. Note that AMP is not a positioning factor for a site but facilitates its navigation.



AMP is also enriched pages that are accessed via the URL of Google AMP Cache

AMP does more than speed up page availability on smartphones and tablets. It puts pages forward more than the traditional format does. He enriches them with new elements.

By including structured data, an AMP page can offer a top carousel of stories on search results pages that include, for example, videos, blog posts, or even forum threads. The AMP can enrich the presentation of a page with similar results which will constitute the Internet user choices of content having the same structure. It is also possible for it to display images, styles, and other features in the results. A site owner will find it particularly interesting that their page can be featured by Google AMP with visual stories readable by iOs and Android.

In order to exploit these riches at a certain speed, the Internet user must access the AMP URL.

For a typical URL like https://example.com/amp_document.html, it is in the following AMP presentation: https://example.com.cdn.ampproject.org/c/s/example.com/amp_document. HTML .

This format supports Google Chrome, Firefox, Safari, Opera, Bord, and Navigate UR UC in their different versions for mobile and desktop use. By finding the small AMP logo on a search result, you will know that the corresponding page is AMP compatible.




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