Definition of semantic cocoon

 

What is the Semantic Cocoon?

The Semantic Cocoon is an organization of the pages of a website in isolated tree branches, the pages of a branch being linked to each other on the basis of semantically similar words to respond in advance to the most expected requests from Internet users. on search engines. It is a concept of architecture and optimization of web pages that was initiated by a French SEO expert, Laurent Bourrelly.


The Semantic Cocoon consists of optimizing the internal mesh and the editorial content of a site

The concept of a semantic cocoon is a strategy for linking internal pages together and for contextualizing editorial content. It is defined as a particular approach applying to a structure and an internal mesh of the pages of a website in order to better position them in relation to the requests of Internet users.

Concretely, contextualized links are created to link all the semantically related pages of a theme branch and ensure that the target page which is linked to a strong keyword is pushed forward when the request corresponds to it is manifested. To do this, the webmaster will first define the requests to target and then set up a tree structure based on these first and structured in silos or branches. It will then create links that will link the pages of the different hierarchies. However, it will optimize each of the pages by contextualizing links and tags.

The principle is therefore not based on the backlinks which are made to increase the popularity or PageRank of the site but rather on an internal linking, also called cross-linking, which highlights the target pages if necessary. The end goal is to get well-targeted traffic for each page.



Laurent Bourrelly's concept is assimilated to a siloing based on the request of the Internet user

It is therefore for the webmaster to take as a starting point the queries of Internet users that generate the most traffic and to anticipate the future requests associated with them during the determination of the keywords. It is from these requests that the architecture of the site will be created.

It will be organized in silos, each silo being a branch of the tree structure which is made up of a group of hierarchical elements or not of the same theme or the same category. The siloing is exclusive because the different themes will be separated from each other. Each silo is specialized. The editorial content in each element of the silo includes one or more keywords answering the possible requests of Internet users or, failing that, links directing to the answers they are looking for and which are in the same silo, at the top, in parallel or down in the hierarchy.

The objective is that whatever the request of the Net surfer, it will be directed towards the answer which exists inside the site because the Google robot will have already positively explored the way and the engine will then be able to recommend the way. It should be noted that it will always be the quality of the content that will determine the effectiveness of the semantic cocoon because the search engine remains the supreme judge.



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